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The Power of a TikTok Video | The Chanel Advent Calendar Fiasco
No, you’re not reading a fashion column or beauty news. This article is all about the power of TikTok and how one mistake can cost you, well, your reputation. This is a story about how Chanel, that was until two days ago a synonym for chic and absolute class, became a synonym for cheap stickers. Yes, let’s talk about the Chanel Advent calendar TikTok video that started it all. Chanel’s Advent Calendar Review on TikTok We have entered that magical time of the year with Mariah Carey and Michael Buble popping out every corner, shiny discounts, horrifying questions like “What will you do for NYE?”. We witnessed many dramas on…
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Writing Optimized Articles – 6 Things You Need to Outline SEO Friendly Content
Do you have all these amazing ideas that you want to cover in your articles? Amazing! But are you worried that they won’t reach the right audience? That they won’t bring the results you’re hoping to achieve? What about all that overwhelming SEO rules? No worries. By the end of this article, you’ll be ready to start writing optimized articles. But first, let’s clarify a few things. What is SEO content writing? Producing SEO friendly content is an absolute must if you want to reach your audience via Google. But writing optimized content can be tricky. Most of the time, when you do SEO optimization post festum, your original content…
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Use These Five Website Content Optimization Hacks to Revive Old Articles and Boost Traffic
Once upon a time, content creation was all about expressing your creativeness. Well, unless you’re already super famous, or an absolute authority in your niche – you can kiss goodbye your creativity unless it’s heavily supported with research and purpose. If you’re running any sort of online business (anything from booking tarot readings to well-developed eCommerce) – your content needs to have a very clear objective. In other words – if you can’t answer a question: “Why am I creating _____________?” with something like: “I am creating ______________ to: Start ranking for _____________ keyword; Link back to this article when I publish ______________; Promote __________________; I honestly don’t know why…
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A Complete Content Audit Template
This Complete content audit template includes 4 templates: Content Inventory – to make sure all your website content is accounted for. Content Objectives – to be crystal clear on why you’re doing this audit and what is the purpose of each content piece. Content Audit – three sets of data you need to collect to ensure that your content’s quality matches your objectives. Content Optimization – to help you focus your content optimization efforts.
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Content Strategy vs. Content Marketing – the Ultimate Guide to Differences
Do you know that movie “We need to talk about Kevin?” I feel a bit like Kevin when somebody says that content strategy and content marketing are the same things. If you yourself think they are the same, don’t worry – it’s not your fault. Even the top experts use these terms interchangeably, and by doing so completely disregard different sets of skills these professionals need to have in order to do their job (and they are indeed quite different). Back to my anger issues. Another thing that gets my eye twitching is when experts talk about strategy and tactics as if they were the same thing. So, we’re definitely…
