Once upon a time, content creation was all about expressing your creativeness. Well, unless you’re already super famous, or an absolute authority in your niche – you can kiss goodbye your creativity unless it’s heavily supported with research and purpose. If you’re running any sort of online business (anything from booking tarot readings to well-developed eCommerce) – your content needs to have a very clear objective. In other words – if you can’t answer a question: “Why am I creating _____________?” with something like: “I am creating ______________ to: Start ranking for _____________ keyword; Link back to this article when I publish ______________; Promote __________________; I honestly don’t know why…